The Richmond Show

Quest for the Cannonball


About The Richmond Show

Virginia’s advertising professionals have embarked on the Quest for the Cannonball, braving the elements, battling monsters and jousting with creative directors to deliver award-winning work to clients the world over. The quest ends at the 2013 Richmond Show, advertising’s biggest party of the year, held this year Friday, May 2.

The 2013 Richmond Show awards a cannonball to the best advertising produced in five categories:



Mike Hughes
This year saw the loss of Mike Hughes, the legendary advertising man and community hero. As a creative leader at The Martin Agency, he strengthened our local community and raised the bar, both for creative work and for living the good life. We will all miss him.

At the 2013 Richmond Show, the Richmond Ad Club will present the Mike Hughes Award for Ad Person of the Year, continuing an annual tradition of honoring someone who has made an important contribution to the local advertising community. Hughes himself is a former recipient of Ad Person of the Year, and he left big shoes to fill.


Meet The Judges
Annie HeckenbergerAnnie Heckenberger
VP, Community Trailblazer, Social Media & PR Director at Red Tettemer + Partners
Annie Heckenberger leads Red Tettemer O’Connell +Partner’s Social & PR Practices. She has two decades of Advertising, PR, Branding and Marketing agency experience with some of the most exciting brands on the planet. Annie believes that the best marketing is integrated, viral is not a style but a social phenomenon and everyone should work in an agency for at least a year.
Dan HoovenDan Hooven
Vice President/Creative Director at Spencer Advertising
Dan’s two decades of creative work include a wide range of abilities from high-level strategic thinking, concept development, production leadership and rapid visualization. An enthusiastic collaborator, Dan leads Spencer’s internal creative team along with an arsenal of outside directors, production teams, composers, actors, editors, colorists and animators. He’s equally comfortable sketching out ideas with a pen and pad, working behind the camera blocking scenes or designing sets. Dan has won numerous national and regional awards while serving clients in the grocery, home products, health care and financial sectors. He has created advertising for Giant, Stop & Shop and Martins Food Stores, Hershey’s Chocolate World, Trex, Gannett, Mechanicsburg Rehab System, Corning Ware, P&G, Integrity Bank, and the PA Dutch CVB and Convention Center.

Dan spend’s his free time keeping his 300 year old river house above the ground and his keeping his butt off the ground while riding his sport bike.

Larissa KirschnerLarissa Kirschner
V.P Creative Director at Publicis
Larissa started her career as a Jr. Copywriter at Avrett, Free & Ginsberg on Johnnie Walker Red. Too much product led to a subsequent marriage to her Account Director. She later moved to Saatchi & Saatchi working on Kodak, Cheerios, Reynolds, Ad Council, Tide, and The MLK Foundation. After a stint freelancing, Larissa moved to DeVito Verdi, where she endured three years of radio and print bootcamp on Legal Seafoods, Meijer, Mount Sinai, and SoBe. Larissa just celebrated her 7 year anniversary at Publicis, working on Aflac, Hot Pockets, Nestle, Vicks, Drugfree.Org, and Scope. She gave birth her first day on the job.

When not seen in the office you can find Larissa designing floral arrangements, juggling two boys, or flying off a pole.

Matthew O'RourkeMatthew O’Rourke
Executive Producer at MMB
To support a financially devastating wife, Matthew works as an Executive Producer at MMB in Boston, after stints at EURO, FCB and MTV (when the M stood for music). Having amassed a respected hardware collection after slaving in this mess of a business for years working on all aspects and categories, his ultimate dream is to have a moment of peace, so he can enjoy watching his wife perform “Supersonic” for their two children and stare sadly as she binge-watches TV, and pretends she’s not going to eat another one of those nachos. Matthew does not tweet semi-regularly, but has been in several musical outfits. He enjoys L.A.R.P and the L.A.R.P lifestyle, Civil war reenactments at Caribbean locations, going to bullfights on low grade blotter acid, and skinny skiing.
Natasha O'RourkeNatasha O’Rourke
Copywriter/ACD at Connelly Partners
To support a financially devastating shoe habit, Natasha works as a Copywriter/ACD at Connelly Partners in Boston, where she’s the lead writer on American Tourister, Massachusetts Tourism, al fresco chicken sausage, Salem Five Bank, and the New England Aquarium. Her ultimate dream is to create a cobranded campaign for all five of these clients, shot in Tonga. When she’s not writing witticisms for suitcases or doing other Important Work, Natasha enjoys performing “Supersonic” for her two children, binge-watching TV, and pretending she’s not gonna eat another one of those nachos. Natasha tweets semi-regularly as @hellonatashao and blogs sporadically on behalf of her kids at


Thank you to our 2013 Richmond Show Sponsors.

Learn more about our sponsorship opportunities for your company here.


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